Africa - the awakening giant
Blessed with abundant natural resources, sub-Saharan Africa is rapidly awakening and preparing to take its rightful place among the world´s economies.
With a population in excess of 800 million and a combined Gross Domestic Product of almost R8 000 billion, the region is an obvious target for global businesses looking to stake an early claim in the continent´s potential. And Broll is there.
Broll Property Group has fully fledged operations in Ghana, Malawi, Namibia, Nigeria and Rwanda and provides services in a number of other countries. The lack of a formalised approach to property management and maintenance in these countries opened the door for Broll to replicate its South African offering elsewhere on the continent, bringing a wide scope of its specialised services and unique capabilities to those markets. Broll´s portfolio of property under management outside of South Africa is valued in excess of R6 billion.
A changing mood
Multinationals are increasingly looking to tap into sub-Saharan Africa´s fast-growing consumer markets and this, coupled with the favourable images of a successful Soccer World Cup in South Africa, has seen a significant positive shift in the attitudes of investors to the fortunes of the continent.
Broll Property Group is ideally positioned to help existing and new enterprises professionalise their property needs throughout Africa.
The rules are different
Doing business in greater Africa brings with it a number of challenges not often found in South Africa and elsewhere. For enterprises looking to invest or establish operations on the continent it pays to identify partners and service providers that are experienced and understand the characteristics of each individual and very different market.
Broll´s unique advantage is not only centred around its technical capabilities and ISO9001:2008 certified management systems, but its ability to deliver these to virtually any corner of the world through its patented Broll-Online software.
It´s about partnerships
An important element of Broll´s venture has been the desire and ability to partner with local organisations already active in the commercial and industrial property sectors. A cornerstone of these partnerships has been the clear objective that Broll views each business as an opportunity for skills and technology transfer.
The benefits are twofold. Starting operations with a local partner of substance establishes a significant foothold in the market and in each instance to date Broll has quickly become the leading property service provider. The transparent and knowledge-sharing approach coupled with on-the-ground delivery has led to consistent growth.
Broll ensures consistency and uniformity in its business approach across all operations through the hands-on involvement of its senior directors and executives. At the same time, the company recognises that each country is unique and faces different circumstances and challenges that need specific local solutions.